looking to knit custom is great.

Knit for You
In an Adidas pop-up store called Knit for You, you could get a perfectly tailored knitted sweater, based on a body scan, with a personalised design. The pop-up store, located in Bikini Berlin, creates all sweaters at the same location, made by huge industrial knitting machines. The customer first enters a dark room, where camouflage patterns are projected onto their chest, which can be changed by hand gestures, thanks to sensors placed in the room. The potential patterns are stored, so the buyer can later choose their favourite from a computer screen.

After the pattern is chosen, the customer enters a body scanner, which measures the perfect size for the knitted sweater, including arm length and shoulder width. When the scan is complete, the buyer can press a print button, sending the personalised sweater to the knitting machines for production.

The garment, made from merino wool, costs 200 euros, and the whole process takes a couple of hours, which is faster than most grandmothers can manage.

The shop reduces the time needed from the design phase to production, which is currently around 12 months for most sneaker companies. Instead, it gives the customers what they want, when they want it, and in the perfect size.

Other advantages of the movement are combatting stress on natural resources as well as making higher quality, more unique products.

Unfortunately, according to the website, the Knit for You store has been closed since 12 March 2017 and it is unclear if there will be another one.